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The Precision Opt-In Email Marketing Solution
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Resources for Opt-In, Viral, and Permission Marketing
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Site Name
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Description
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Wilson Internet
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Perhaps the most comprehensive web marketing and e-commerce site on the web, WilsonWeb offers newsletters, reviews, advice, consulting, links to services, articles, and more, all focused on maximizing your company's exposure using the latest and most effective e-business tactics.
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The Six Simple Principles of Viral Marketing
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Viral marketing made easy
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Viral Marketing: Spread a Cold, Catch a Customer
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Quick viral marketing primer
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6 Tips for Energizing Your Marketing Writing
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Simple guidelines
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What Does Viral Marketing Really Mean?
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Answering the big question.
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ClickZ
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ClickZ is an excellent site for learning more about every aspect of e-mail marketing. Just click on the link to find the subject you’re interested in.
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Email Marketing
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Email Marketing Case Studies
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Email Marketing Optimization
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Permission Marketing
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Writing Online
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Ezine Ad Auction
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Whether you're an e-zine publisher or advertiser, visit this site to find low-cost ad space for your target audience. Or sell your e-zine ad space to the highest bidder.
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Back in the Spam Trap Again
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by Todd Kellner. A compilation of articles focused on the problem generated by email providers who dump opt-in newsletters into bulk mail folders.
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General Email Factory Information
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Site Name
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Description
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EmailFactory Frequently Asked Questions
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Help section for EmailFactory
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EmailFactory.com Glossary
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Still wondering why the word "viral" applies to both marketing and the flu? Afraid to ask someone what "B2C" means? Don’t be. Read our EmailFactory Marketing Glossary. Learn the simple jargon of the e-marketing world. And you’ll know just as much as most marketing executives.
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Recommended Reading
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Site Name
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Description
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Permission Marketing
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Permission Marketing: Turning Strangers Into Friends, and Friends into Customers
by Seth Godin, Don Peppers. Godin is one of the fathers of permission marketing. Read this book.
Amazon's price: $19.20
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Unleashing the IdeaVirus
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Godin's genius is revealed in his second book: Unleashing the IdeaVirus. You can buy it, or you can get it free from the author at www.IdeaVirus.com. Read this book, too.
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The Elements of Style
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By William Strunk and E.B. White.
Writing good copy means writing clearly. And directly. Privately published for his students at Cornell in 1919, William Strunk’s short guidebook on powerful writing is still required reading for all new writers … and writers who have been doing it for years. One quick read and your writing should improve dramatically.
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My Life In Advertising and Scientific Advertising
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Quite simply, the best book on advertising ever written. Penned in 1927 by legendary copywriter and ad man Claude Hopkins, the simple principles outlined here remain the foundation of all scientific advertising and copywriting—including online copywriting.
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Marketing With E-mail
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By Shannon Kinnard. The most complete, start-to-finish e-mail marketing book available. Whether you’re a beginner or a pro, you’ll discover more about marketing with e-mail than you ever thought possible. Karen Axelton, managing editor of Entrepreneur Magazine's Business Start-Ups said of the book: "Clearly explains why e-mail marketing is an essential tool in differentiating your business . . . offers plenty of ideas for using it."
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Stop Spam
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Site Name
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Description
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Anti-Spammers Opt for Opt-In
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Opt-in over spam
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The Anti-Spam Home Page
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Learn how to stop junk email
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Inbox Privacy Act of 1999
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Email User Protection Act of 1998
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Data Privacy Act of 1997
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Netizens Protection Act of 1997
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Free Newsletters About E-Marketing
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Site Name
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Description
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Email Marketing News
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Email marketing news, research, and more from this online newsletter.
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Ezine-Tips.com
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Ezine tips.
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Opt In News
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The very latest opt-in marketing and mail list news.
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The eMarketing Digest
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News and information, how-to articles, tips, and a help-desk discussion area
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EmailFactory Press
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Site Name
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Description
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Coffee Break with Ned Harper of EmailFactory
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ASP.com, 3-11-02
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Debunking the Direct Mail Myth
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ASP.com, 11-16-01
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Potential Pitfalls for Do-it-Yourselfers
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ClickZ, 7-24-01
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Shoestring Marketing Strategy 3: E-Mail Marketing to Your House List
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Web Marketing Today, 06-01-01
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Web-based Apps Go Retail
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Internet.com, 05-14-01
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Vendor Options for a Retention Campaign
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ClickZ, 5-2-01
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Database Marketing 101: Part 3
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ClickZ, 03-26-01
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At Your E-Service And Programmer’s Paradise Ink Deal To Sell E-Services
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At Your E-Service, 03-26-01
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E-Business Breakfast: Another Cog
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ChannelWeb, 03-26-01
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ASPs go after small to midsized customers with Web-based app portals.
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The Net Economy, 03-05-01
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A Grass-Roots Email Campaign to Fight Urban Blight
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ClickZ, 1-25-01
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Grass-Roots E-Marketing For Everyone
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Stickyideas.com, 01-07-01
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What Tool to Choose?
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ClickZ, 12-01-00
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Brownfields.com Grows Targeted Site Visitors with a Viral Contest (That Cost Only $275)
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MarketingBiz.com, 11-27-00
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EmailFactory.com Introduces New Email Marketing Technology: ResponseBuilder
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Opt-in News, 11-09-00
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EmailFactory.com Presents ResponseBuilder
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ASPstreet.com, 11-08-00
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AllSoldOut.com Introduces New Web-Based Email Marketing Solution
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List-News.com, 11-06-00
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Cost Effective E-Mail Campaigns Introduced to B2B and B2C Markets New EmailFactory.com
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Opt-in News, 11-01-00
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EmailFactory Takes Out In-Box Trash; New Web Site Eliminates Unnecessary Spam E-mailing
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ASPstreet.com, 10-23-00
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