EmailFactory's Frequently Asked Questions

Why should I opt-in e-mail market in the first place?
First, you'll save money. E-mail marketing is much less expensive than print ads or direct mail. Second, e-mail is more personal. You can personalize your message to each recipient. Third, opt-in means your recipients have chosen to accept and read your message. They're interested in the information you're offering. Those three benefits of e-mail marketing mean you'll save money, your e-mail is more personal, and it's wanted--which adds up to an excellent ROI (return on investment) for your marketing dollars.

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When I sign up, how soon will I be able to use my account?
Right away. As soon as you enter the required information and submit the sign-up form, you are an EmailFactory account owner. Then you can use EmailFactory to create or upload lists, send campaigns, and run viral contests.

Note: Our list import feature is reviewed by an EmailFactory Account Representative to make sure all e-mails sent from our system are opt-in email--not spam. As a result, it will take up to 24 hours to review your imported list. Faster times are available if needed. Just contact your EmailFactory representative.

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What does opt-in mean?
Opt-in means that the people to whom you send your message have chosen to receive it. Spam, which is the opposite of an opt-in message, is bad. Never spam. Spamming means sending someone an e-mail message they didn't ask for. Think of spam as those "get-rich-quick" offers you get in your mailbox, or the telemarketer who calls you when you're sitting down to dinner. Most of us throw junk mail away without opening it, and we hang up (at some point) on telemarketers.

On the other hand, receiving an opt-in e-mail message is like a subscription to your favorite magazine--you look forward to receiving it, and you'll definitely open it. That's why opt-in e-mail messages are so effective. It's welcome.

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I don't have an opt-in e-mail address list to mail to. Can I buy one from you?
The easiest way to obtain opt-in e-mail addresses is to put an EmailFactory generated signup form on your website, to allow people to directly sign up for your mailings. EmailFactory does not sell lists (nor are we a list broker), but we can help you find and rent a double (confirmed) opt-in list through one of our trusted 3rd party opt-in e-mail list partners.

Contact EmailFactory for more information.

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I already have a list of e-mail addresses. Can I upload it into EmailFactory?
Yes you can. EmailFactory provides you with all the tools necessary to create or upload your own opt-in email lists.

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How many lists can I create or upload?
As many as you want. At EmailFactory, you get an unlimited number of lists, no matter which type of account you sign up for.

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Can using EmailFactory increase my site traffic and help me with lead generation?
Yes. EmailFactory's Viral Contest module provides an effective way to increase your site traffic. Read some of our clients' success stories.

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What does "viral" mean?
In marketing, "viral" means your e-mail message contains an element which makes your recipients want to forward it to other people. Contests, polls, and games--even jokes--are all forms of viral marketing. What makes viral marketing so powerful is that your e-mail gets an implied endorsement from one friend to another.

Here's a simplified example. Let's say you're promoting a contest. You send your e-mail message to 100 people, who have opted in--or chosen--to receive it. And let's say one of those 100 people has five friends who would like to enter your contest. In this case, that one recipient forwards your e-mail to five of their friends, who enter.

Magnified, viral marketing can be even more powerful. For example, if your opt-in list has 100 people on it, and 25% of those people forward your e-mail to at least one friend, you'd have an extra 25 people who otherwise would have never seen your offer. EmailFactory's Viral Contest module can add this powerful feature to your campaigns.

Learn more about EmailFactory's Viral Contest module here.

For more resources on viral marketing, go to our Links page.

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Can I personalize my e-mail campaigns?
Yes. You can personalize your emails with the name, e-mail address, and zip code of each subscriber. And we've just added a new feature that lets you create up to ten extra personalization fields.

Take the EmailFactory Tour here!

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Is there a cost to set-up an EmailFactory account?
Yes. A one-time fee of $100 applies to Retail accounts. See our Prices page for more information on our pricing structure, and to select the right account for you.

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What web browsers are compatible with EmailFactory?
If you own a PC, use Internet Explorer (IE) 4.0 or greater or Netscape 4.0 or greater. Note that EmailFactory software is optimized for use with IE 5.0 or higher. Although we have a 95% success rate running EmailFactory on the Mac platform, there are Mac-based bugs that we cannot take responsibility for.

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What's an ASP?
ASP stands for application service provider. An ASP like EmailFactory offers their software via the Internet, rather than packaging and selling it. In addition, other ASP services can add and brand EmailFactory for their e-mail marketing needs.

If you're interested in Emailfactory's ASP Reseller program, click here.

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Can I get someone to help me if I need it?
Yes you can. The entire 70 page online FAQ answers all common questions, and if additional help is needed EmailFactory has a live help desk operator who monitors and replies to all requests. Click here to go to the help desk or login now for the 70 page online FAQ.

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Is there a printable help manual I can download?
Yes there is a printable EmailFactory help manual - click here to download a PDF version of our comprehensive help manual. You will need the FREE Adobe Acrobat PDF viewer.